Marketing 6.0. The Future is in Immersiveness, the Integration of Digital and Physical Worlds
“Marketing 6.0” is a departure from familiar concepts. Philip Kotler, a world-renowned marketing guru, discusses metamarketing — the true merging of digital and physical worlds that creates an interactive and engaging customer experience. This approach is aimed at Generation Z...
and Alpha, which are gaining purchasing power today.
You will learn how to: - sell through short video formats and streams; - launch new products and convey values using AI; - make the customer experience of Generation Z and Alpha more appealing; - use the five senses to promote your brand.
Metamarketing is the key to winning in the competitive battle for the customer.
“Marketing 6.0” is a departure from familiar concepts. Philip Kotler, a world-renowned marketing guru, discusses metamarketing — the true merging of digital and physical worlds that creates an interactive and engaging customer experience. This approach is aimed at Generation Z and Alpha, which are gaining purchasing power today.
You will learn how to: - sell through short video formats and streams; - launch new products and convey values using AI; - make the customer experience of Generation Z and Alpha more appealing; - use the five senses to promote your brand.
Metamarketing is the key to winning in the competitive battle for the customer.
Be the first to know about our current discounts, offers and new products!
Check icon
You have added to your basket
Check icon
You have added to favourites
Sold out
The item is currently out of stock.
In stock
Available in warehouse. You will receive the exact delivery date from the operator after the order confirmation.
To order
The product is delivered directly from the publisher. The order processing time is up to 14 days, you will receive the exact delivery date from the operator after the order confirmation.