Psychotechnologies of Influence

Viktor Sheynov is a conflictologist, psychologist, sociologist, and business trainer. The total circulation of V.P. Sheynov's books exceeds 880,000 copies, making him one of the most widely read domestic psychologists. He is the author of more than 350 scientific papers and 40 books on practical psychology. He holds a Doctorate in Sociological Sciences, is a professor, and an academician of the International Academy of Information Technologies. Before you is a study of contemporary techniques used to influence the consciousness and behavior of individuals. The author examines various aspects of the psychology of influence, including lies and manipulations, which are often employed by people to achieve their goals. He presents readers with a wide range of methods, including covert control, neurolinguistic programming, transactional analysis, and persuasion techniques. The book will help readers understand which strategies to use in various areas of life, from business negotiations to everyday communication. It is not only an enlightening read but also a practical guide to applying psychotechnologies in everyday life.