A unique approach to managing your own motivation, based on scientific data.
Practical exercises that will help you identify and change your motivational status.
Motivation is at the core of everything we do. However, the familiar ways of motivating ourselves — monetary rewards, the need to pay bills, status, prestige — do not always work effectively and can sometimes have the opposite effect. As a result, there is emptiness, dissatisfaction with work and life. We struggle to find pleasure in what we do.
Susan Fowler, author of the bestseller “Why They Don't Work,” a recognized global expert in employee motivation, believes that motivation is energy and, most importantly, its quality, not quantity. Drawing on the latest scientific research, she proves that the right motivation is a skill that can be mastered.
Using the author's unique methodology, you will uncover the reason why every month you futilely try to submit financial reports on time; learn how to easily deal with hated numbers, how to finally start eating properly or quit bad habits – without stress and breakdowns.
Practical exercises and amazing life stories will help you determine and change the quality of your motivation and, consequently, your life as a whole.