HUAWEI. How a small Chinese company conquered the international market
Vincent Ducroix is the president of the HUB Institute. He has been an advisor to the French government on digital technologies and a lecturer at HEC business school. He shares his analytical developments with a wide range of media and...
regularly speaks at international conferences and business seminars.
In 2018, Huawei pushed Apple out of the 2nd place in the world for smartphone sales. How did this happen? Why was a once-small Chinese company able to conquer and dominate the global market and bring about a digital revolution in just three decades?
Interesting facts: - Currently, Huawei is the only major company in the world that is almost entirely owned by its employees (only 1.14% belongs to the founder) - It is Huawei's developments that contributed the most to the development of 4G and 5G: the company holds 20% and 15% of the world's patents, respectively - As of 2019, the brand has over 188,000 employees worldwide - Huawei's products are present in 170 countries, and the company ranks 68th in the global brand ranking
This book is a source of inspiration for all companies and entrepreneurs. You will learn who is behind Huawei's rapid growth, what factors led to its success, and what the leaders see as their mission.
Series: Brand Cult. How Products and Ideas Become Popular
Age restrictions: 12+
Year of publication: 2024
ISBN: 9785041140489
Number of pages: 272
Size: 242x174x23 mm
Cover type: твёрдая
Weight: 691 g
ID: 1654383
Vincent Ducroix is the president of the HUB Institute. He has been an advisor to the French government on digital technologies and a lecturer at HEC business school. He shares his analytical developments with a wide range of media and regularly speaks at international conferences and business seminars.
In 2018, Huawei pushed Apple out of the 2nd place in the world for smartphone sales. How did this happen? Why was a once-small Chinese company able to conquer and dominate the global market and bring about a digital revolution in just three decades?
Interesting facts: - Currently, Huawei is the only major company in the world that is almost entirely owned by its employees (only 1.14% belongs to the founder) - It is Huawei's developments that contributed the most to the development of 4G and 5G: the company holds 20% and 15% of the world's patents, respectively - As of 2019, the brand has over 188,000 employees worldwide - Huawei's products are present in 170 countries, and the company ranks 68th in the global brand ranking
This book is a source of inspiration for all companies and entrepreneurs. You will learn who is behind Huawei's rapid growth, what factors led to its success, and what the leaders see as their mission.
Be the first to know about our current discounts, offers and new products!
Check icon
You have added to your basket
Check icon
You have added to favourites
Sold out
The item is currently out of stock.
In stock
Available in warehouse. You will receive the exact delivery date from the operator after the order confirmation.
To order
The product is delivered directly from the publisher. The order processing time is up to 14 days, you will receive the exact delivery date from the operator after the order confirmation.
No circulation
Unfortunately, the print run of the book has ended, it is currently unavailable for order.