HUAWEI. How a small Chinese company conquered the international market

Vincent Ducroix is the president of the HUB Institute. He has been an advisor to the French government on digital technologies and a lecturer at HEC business school. He shares his analytical developments with a wide range of media and regularly speaks at international conferences and business seminars.

In 2018, Huawei pushed Apple out of the 2nd place in the world for smartphone sales. How did this happen? Why was a once-small Chinese company able to conquer and dominate the global market and bring about a digital revolution in just three decades?

Interesting facts:
- Currently, Huawei is the only major company in the world that is almost entirely owned by its employees (only 1.14% belongs to the founder)
- It is Huawei's developments that contributed the most to the development of 4G and 5G: the company holds 20% and 15% of the world's patents, respectively
- As of 2019, the brand has over 188,000 employees worldwide
- Huawei's products are present in 170 countries, and the company ranks 68th in the global brand ranking

This book is a source of inspiration for all companies and entrepreneurs. You will learn who is behind Huawei's rapid growth, what factors led to its success, and what the leaders see as their mission.