Fathers of Russian Marketing

Russian entrepreneurship has deep roots. Absorbing innovations and adopting the experiences of foreign countries, we still rely on the ideas, approaches, and values that our talented ancestors established. It is easy to forget this — and all the more interesting to remember while reading this book. It will serve as a good guide for modern domestic businessmen, as well as for those who want to study the roots of Russian advertising and the marketing techniques of Russian industrialists and merchants, who managed to become prominent figures in global capital in a short period of time.