Drawing in Graphic Design

Drawing is the unity of technique, experience, receptiveness, and creativity. To express an idea, one must be able to observe, analyze, and generalize. In graphic design, the technical embodiment of an idea is closely linked to the concept that should be depicted and the set of values that the represented image must convey to ensure that the message is productive. The authors of this book are recognized designers from different countries, representatives of various styles and cultures, who will introduce you to the main methods and techniques of their work. The illustrated gift edition will make a wonderful present for both beginner designers and professionals looking to diversify their technique.
A detailed step-by-step tutorial edition includes:

• methods to activate the creative process
• description of tools and materials
• graphic techniques and basics
• fundamental concepts in drawing
• digitization of drawings
• letter design
• visual language of posters
• logo design
• creation of brand image
• redesign of corporate identity
• illustration and presentation techniques
• packaging
• publishing design
• multimedia design and interactivity
• application of graphics in the environment

3 reasons to buy this book:

1. The best tips from the famous publishing house Parramón.

2. With this book, you will easily master all the techniques and tricks necessary to create colorful and impactful works. 3. The illustrated gift edition will make an excellent gift for both beginner designers and experienced masters looking to diversify their technique.