The Factory of Happy Citizens. How the Happiness Industry Controls Our Lives

A sharp social study of how various coaches, marathons, and motivational speakers, under the banner of the ubiquitous imperative of happiness, make us not so much happy as obedient citizens, workers, and employees. A study by one of the leading sociologists of our time. Eva Illouz examines the phenomenon of 'positive psychology' down to its foundations, showing how easily it can be put at the service of social institutions, corporations, and political doctrines. This book is an example of healthy skepticism, offering a sober look at the endless 'don't be sad, keep your chin up, be happy' from every corner. The book shows how this strange alliance between psychologists, economists, and personal growth gurus arose and created a new repressive form of control over the consciousness of modern people.