ROP. Seven Systems for Increasing Sales Department Efficiency

Alexander Erokhin is a business expert, entrepreneur, trainer, author, and managing partner of the consulting company Salecraft. Experience in building sales departments in 47 industries and 134 market niches. Over 19 years of practice in sales management.

You will learn to:
-... build proper relationships within the department;
- increase profit from each sale multiple times;
- use various systems and techniques to grow sales volume, tested in over 150 companies.

The book provides a list of specific actions to help you start transforming right now.

In the appendix, you will find templates for job descriptions and employee testing forms.


"An excellent book for structuring knowledge about managing a sales department. The phrase: 'Control is a service that a manager provides to their subordinates by comparing the actual result with the ideal and giving feedback to achieve the ideal result,' should be memorized by every ROP!" — Dmitry Tkachenko ranks in the TOP-3 best sales trainers in Russia, according to the ratings of Salesportal.ru, and the journals 'Sales Management' and 'Sales business/Sales'

"The undisputed advantages of the book are its systematic approach, simplicity of presentation, and a large number of practical recommendations that you as a manager can apply. Such books should be on your desk, so that there is more money in your company's accounts, your personal account, and in your sellers' pockets! And more enjoyment from work!" — Nikolay Rysev, director of the training company RECONT, Russian brand trainer, author of 8 bestsellers.