17 ways to sell without discounts. How to fill the price with additional value

There is no concept of “expensive.” There is “I don’t understand where this price comes from.” After all, it is no longer enough to simply sell. You need to listen to the client’s problems and help them solve them with... your exclusive service. Then the price is perceived as adequate to the value embedded in it, and it will become clear what the product brings to the consumer. The client will not ask about discounts. The book presents 17 ways to fill the price with value using systemic promotion tools that will leave competitors no chance and attract clients. The publication is addressed to marketers, small and medium business owners, freelancers, as well as marketing and marketing communications educators.