Richard Thaler has studied in detail the emotions that guide the consumer and the difficulties they encounter when making a purchase decision, choosing a mortgage, or a pension fund. In his new book, Thaler shares the results of his research...
and continues the conversation he once started about the psychology of influence.
Richard Thaler has studied in detail the emotions that guide the consumer and the difficulties they encounter when making a purchase decision, choosing a mortgage, or a pension fund. In his new book, Thaler shares the results of his research and continues the conversation he once started about the psychology of influence.
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