The New Behavioral Economics
Richard Thaler has studied in detail the emotions that guide the consumer and the difficulties they encounter when making a purchase decision, choosing a mortgage, or a pension fund. In his new book, Thaler shares the results of his research... and continues the conversation he once started about the psychology of influence.
Author: ТАЛЕР Р.
Printhouse: Eksmo
Series: Бизнес. Pocket
Age restrictions: 12+
Year of publication: 2023
ISBN: 9785041847463
Number of pages: 576
Size: 180x117x30 mm
Cover type: мягкая
Weight: 362 g
ID: 1488476
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