The Art of the Designer

This book is a collection of the most important texts by Paul Rand, one of the most influential graphic designers of the 20th century. The author always took a critical view of design and the work of designers, unreservedly expressing his views in the form of eloquent, precise, and sharp essays. The publication includes more than two hundred graphic works and twenty-seven articles by Rand on visual communication, corporate identity, commercial art, the tasks of the designer and his cultural role, ideas, symbolism, and images in design, typography, and much more. The book is intended for anyone interested in design in one way or another.

2nd edition.