Children's World: Restart. The Real Story of the Company Without Which Our Childhood Would Have Been Different

Why "Children's World"? Because it is the largest children's goods store chain in the world, consisting of 1125 stores in three countries across 1/7 of the world's land. You hold in your hands a book about who and how managed... to build it. Why "Restart"? Because it is also a story about how a brand born in 1947 became one of the most popular in the Soviet Union, and then was revived in new socio-historical conditions, becoming a legacy for new generations. Finally, why is this a "book for those who were born and grew up"? Because in childhood, we are all equally happy, and then we grow up in different ways. Among the narrative of the development of "Children's World," many famous people share their own childhood happiness: poets, writers, politicians, public figures, seasoned doctors, and even billionaires. The history of toys that raised several generations and the evolution of commerce — all under one cover.