Digital Reputation. Create, Develop and Protect

The digital environment is now an integral part of our lives; it consumes billions of hours of working and personal time, elevates individuals and brands to pedestals and topples them from there, brings clients, creates fortunes, destroys reputations, and counts tens of millions of our citizens. Everyone is already aware that social media is a powerful force, but few understand what laws it follows and how to manage it.

These laws do exist; they have already been conceptualized and quantified, and can be used for business promotion, reputation management, influence enhancement, and sales growth. Reputation management is not magic, nor quantum physics; it is an effective craft. The book outlines the fundamental principles, techniques, and secrets of this craft, making it not only interesting for the reader but also practically beneficial.

Reputation is now primarily formed and perceived in the digital space, so we will discuss digital reputation as a combination of positive and negative feedback, statements, messages, texts, articles, discussions, videos, reviews about a person, brand, product, organization, and personalities in all digital spaces and channels: social networks, online media, messengers, etc.

Read, apply the methods and tools described, and try them out. We are confident—you will succeed. You just need to take action—and everything will be fine.