It's Not About the Coffee. The Corporate Culture of Starbucks

The company should view both its employees and its customers primarily as people; then everything else will follow naturally. When a leader treats employees as partners rather than as one of the resources, they achieve fantastic results; when he sees... customers not as a source of income but as people to whom he provides a service, they return again and again.

- The author of the book is not only a talented manager but also a long-time guardian of the soul of Starbucks.
- The book discusses aspects of the company's internal culture that are not described in any official manual.
- The author shares ten key principles that helped him achieve success and that every leader should follow.

For company leaders and managers at any level who want to learn how to inspire employees and achieve outstanding results.