A book about the approaches and rules that helped shape a flexible, innovative, and profitable business model for Netflix. Co-founder Reed Hastings shares the evolution of one of the most innovative, creative, and successful companies in the world.
It is hard...
to imagine contemporary culture without Netflix — a giant with billion-dollar profits, a leader and revolutionary of the entertainment industry. The company grew from a small DVD delivery service largely due to its extraordinary corporate culture. The Netflix culture is centered around freedom and responsibility and operates under one rule: no rules. This allows the company to remain flexible and keep pace with the era of innovation.
The Netflix culture is unique. It prioritizes people over processes and innovation over efficiency. Employees are paid above the market rate but can be fired (with a generous severance package) for good performance because outstanding results are expected. At any level, feedback is both given and received, in exchange for complete freedom: there is no need to approve time off or strictly report business expenses. Decisions are made based on the company's well-being, not the boss's opinion.
Co-founder Reed Hastings and his co-author — INSEAD professor Erin Meyer, who conducted numerous interviews with former and current employees of the company, explain how this works and what it looks like from the inside. The book inspires and offers a new perspective on the goals and means of modern organizations, personnel policies, and much more.
Author: ХАСТИНГС Р., МЕЙЕР Э.
Printhouse: Mann, Ivanov i Ferber
Series: Покетбуки МИФ. Передовые практики бизнеса
Age restrictions: 16+
Year of publication: 2022
ISBN: 9785001951124
Number of pages: 416
Size: 18.5 x 12.5 x 2.9 mm
Cover type: Мягкая обложка
Weight: 280 g
ID: 1342420
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