By the early 1960s, Ford began to gradually lose ground to competitors. A new generation chose speed and style over safety and comfort, which were associated with 'Fords.' While the grandson of automotive empire founder Henry Ford II pondered how... to astonish the world, across the Atlantic, Italian designer and race driver Enzo Ferrari was creating entirely different cars. Ferrari cars embodied elegance and won European races one after another, yet behind the wheel of Enzo's creations, the most drivers perished on the racetracks. The book by American journalist A. J. Baime, 'Ford vs Ferrari,' dedicated to the battle between two titans, served as the basis for the Hollywood blockbuster of the same name. It details the fierce rivalry between the automotive industries of America and Europe: bespoke masterpieces against the assembly line, grace against power, brilliant engineers of the Italian company against the genius duo - Ford engineer Shelby and driver Ken Miles.
Author: БЭЙМ ЭЙ.Д.
Printhouse: Al'pina Pablisher
Series: Модели менеджмента ведущих корпораций
Age restrictions: 16+
Year of publication: 2023
ISBN: 9785961476569
Number of pages: 374
Size: 60x90/16 mm
Cover type: Твердый переплет
Weight: 540 g
ID: 1339237
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