GUCCI. The History of the Fashion House

One of the oldest fashion houses, Gucci was founded in Florence in 1921 as a manufacturer of luggage for the wealthy and fashionable elite of Italy. Since then, it has come a long way to becoming a modern label that creates iconic accessories and couture clothing, bringing them together under the coveted logo of the double 'G' desired by millions of fashionistas. The brand has become the epitome of Italian luxury, with signature Gucci items — belts, bags, loafers — becoming timeless trends. This book tells the story of the historic and thriving house, as well as its bold images that have secured its leading position in the global industry. From founder Guccio Gucci's father, the daring and playful aesthetics of the 90s under Tom Ford to the current creative director Alessandro Michele. Over 100 exclusive illustrations will help take a journey through time and explore the bold yet sensual designs of the House of Gucci, confirming its right to be called the most influential label of our time.