PRADA. The History of the Fashion House

In 1985, the nylon backpack from Prada forever changed the world of accessories and the very concept of luxury goods. The concise triangular logo became a hallmark of fashionable items, a must-have for the world's most stylish women. The Prada House secured its status as one of the most influential and progressive brands of modern times. This book tells the rich history and legacy of the House, from the company's origins as a leather goods manufacturer by Mario Prada to the global fashion empire created by his granddaughter Miuccia Prada. It explores the brand's evolution and innovations, the DNA of its design based on interest in minimalism and contemporary art. It reveals the history of key collections of the House, the focus on men's fashion, and the emergence of the brand's 'younger sister' Miu Miu. Over 100 vibrant illustrations will help you embark on a journey through time and witness the unique craftsmanship, the birth of fashion innovations, and the astonishing transformations of the Prada House.