Pure Fiction. Why We Love Japan: From Pokémon to Karaoke

Why is the whole world watching anime, playing on PlayStation and Nintendo, and singing karaoke? This large illustrated book, written by an American living in Japan, will tell you not only about its cultural expansion, but also about the journey... it has taken since the end of World War II to the present day. You will learn how it managed to conquer the global market thanks to its uniqueness. Inside — a comprehensive and detailed analysis of the 20th century through the lens of Japanese culture, one of the brightest and most unusual phenomena of modernity: • Why did Hello Kitty become one of the most recognizable brands in the world? • How did Sony and Nintendo create the universe of video games that we all know? • Why are manga and anime so in demand? “Pure Fiction: How Japanese Pop Culture Conquered the World” is the perfect gift for both those who can’t live a week without new anime and have learned all the characters, as well as for those who have just started taking an interest in the history of the Land of the Rising Sun.