Strategy for Creating UX Texts. Engaging Users, Increasing Conversion, and Retaining Audience with Every New Word

When your success directly depends on people taking certain actions - buying tickets for an event, playing on their phones, or using public transport - it’s important to choose your words correctly. But how do you do that? How can you understand that the words you’ve chosen really work? This book will help you master the methods of creating UX texts, introduce you to the basic tools, and teach you how to select words that align with your goals.

Thanks to this book, you will learn to:
- use models and patterns of UX text that align with your brand's principles and values;
- measure and evaluate the effectiveness of content;
- create purposeful, concise, and understandable texts for your audience.