Strategy for Creating UX Texts. Engaging Users, Increasing Conversion, and Retaining Audience with Every New Word

When your success directly depends on people taking certain actions—buying tickets for an event, playing on their phones, or using public transport—it is important to choose words correctly. But how can you do this? How can you understand that the... words you have chosen really work? This book will help you master the methods of creating UX texts, will tell you about the basic tools, and will teach you how to choose words that align with your goals. Thanks to this book, you will learn: • to use models and patterns of UX text that correspond to your brand’s principles and values; • to measure and evaluate the effectiveness of content; • to create purposeful, concise, and understandable texts for your audience.