Human Capital. How to Manage Professional Teams with Neurobiology

There is nothing more important than people. Human capital determines whether a company can survive tough times, make breakthroughs in the industry, and become a leader in its field. This book is dedicated to mechanisms for managing employees. Relying on the laws of neurobiology, anthropology, and physics, Alexander Enin explains: • how different management techniques affect people at a physiological level; • what meaning distortions cause serious harm to business and how to avoid them; • how to encourage subordinates to make extraordinary efforts without breaking them; • what qualities a modern leader should possess and what qualities their team should have. Alexander Enin is a top manager with 17 years of experience, head of the IT Territory studio, managing a staff of 250 employees. The studio's projects have 110 million users in 202 countries. “A paradoxical view of human motivation from the perspective of an IT expert who bases his conclusions on scientific facts and illustrates them with examples from popular cartoons and series. The author challenges traditional management theories and offers his approach to leadership based on neurobiology and an understanding of how our unconscious works.” — Tatyana Kozhevnikova, HR expert, PhD in economics, author of the bestsellers “HR as It Is” and “50 Myths About Careers”