By Own Choice. From Good to Great. Why Some Companies Thrive and Others Do Not

"By Own Choice: From Good to Great" is a continuation of the bestseller "Good to Great", "Built to Last" and "How the Mighty Fall". The book reveals the main principles of creating a great business in the most unfavorable conditions.
Why do some companies thrive in conditions of economic instability and even chaos, while others do not? What qualities distinguish true leaders? The results of a long-term study conducted by the authors speak for themselves: great leaders do not possess the gift of foresight and they are not more prone to risk — they are simply more disciplined and rely more on experience; "quick reactions" and "quick decisions" are useless — rushing in headfirst, you will likely break your neck along the way. Great leaders know exactly when to rush and when it is not advisable to hurry.
By reading this book, you will learn how to succeed in any, even the most extreme conditions, how to find the right path and build a great company capable not only of reacting to events but also of creating them.
Jim Collins is one of the leading business researchers, author and co-author of several books that have been translated into 32 languages and sold a combined total of over 10 million copies.
Morten Hansen is a professor in the management department at the University of California, Berkeley. He has taught at Harvard Business School and at INSEAD business school in France.