Intended for the training of management specialists — masters of business administration familiar with the fundamentals of economic theory — the textbook by P. Milgrom and J. Roberts is remarkable in that its in-depth qualitative analysis of managerial issues is...
accompanied by a presentation of relevant fragments of modern economic theory and the application of rigorous mathematical models. In addition, the book includes examples illustrating the use of economic theories in the practice of real enterprises of varying scales. The authors pay close attention to the detailed analysis of the application of models to real-life situations. They analyze the problems that firms face when searching for partners, discussing agreements, and ensuring sustainable operations; in what conditions markets function well; how to create more effective structures and how to manage them, as well as addressing other economic issues that managers encounter.
For students in MBA programs and economic universities, graduate students, practicing managers, and scholars.
Intended for the training of management specialists — masters of business administration familiar with the fundamentals of economic theory — the textbook by P. Milgrom and J. Roberts is remarkable in that its in-depth qualitative analysis of managerial issues is accompanied by a presentation of relevant fragments of modern economic theory and the application of rigorous mathematical models. In addition, the book includes examples illustrating the use of economic theories in the practice of real enterprises of varying scales.
The authors pay close attention to the detailed analysis of the application of models to real-life situations. They analyze the problems that firms face when searching for partners, discussing agreements, and ensuring sustainable operations; in what conditions markets function well; how to create more effective structures and how to manage them, as well as addressing other economic issues that managers encounter.
For students in MBA programs and economic universities, graduate students, practicing managers, and scholars.