SHIVA-world: How to Live and Do Business in an Era of Change

It seems that the world is simply experiencing another crisis. But what if this is no longer a crisis, but a change of era?

Mark Rozin, a renowned business consultant and author of several bestsellers, offers a new language for a time when old models no longer work. After the pandemic, new wars, global polarization, technological upheavals, and the rise of artificial intelligence, the fragile world has not just swayed — it has cracked. This is the SHIVA-world: fragmented, terrible, unimaginable, cruel, and at the same time, reborn.

This book is about how to understand the time of great changes and how to live in it. The author examines why the old order has collapsed, how societies and businesses are changing, why black swans have ceased to be a rarity, and what strategies are available to a person in an era of change. At the center of the book is the S-matrix: Protection, Adventurism, Meanings, Adaptation, and Stability. These are not recipes for happiness, but a map of possible positions in a world where the previous normal no longer exists.

«SHIVA-world» — a book for those who feel: something greater is happening than just another crisis. It does not promise tranquility, but provides what is more important today: a clear language, sober optics, and a way to choose your strategy.