New
Brain Tricks: How Neuroscience Explains Perception Illusions
«Brain Tricks: How Neuroscience Explains Perception Illusions» — is a popular science book about how the brain creates a picture of reality and why perception can be easily directed in the desired direction. Jordi Camí examines the connection between neuroscience...
and the art of magic, explaining what happens to attention, memory, and vision at the moment a person sees the impossible. This edition is suitable for those interested in the workings of the brain, the psychology of perception, and who want to understand why illusions are so convincing.
At the center of attention — the mechanisms by which the brain reconstructs the world from incomplete sensory signals and already accumulated experience. The author explains where blind spots in perception come from, why a person can look directly at an important detail and not notice it, and how unreliable memory affects what we consider obvious. For this, tricks and visual illusions are used not as entertainment, but as a way to demonstrate real cognitive errors.
The book belongs to popular science literature about the brain, attention, and the psychology of perception. The material is presented through understandable examples of stage magic, so complex processes do not remain an abstract theory. As a result, reading provides not only an understanding of illusions but also a clearer understanding of how a person perceives the environment.
At the center of attention — the mechanisms by which the brain reconstructs the world from incomplete sensory signals and already accumulated experience. The author explains where blind spots in perception come from, why a person can look directly at an important detail and not notice it, and how unreliable memory affects what we consider obvious. For this, tricks and visual illusions are used not as entertainment, but as a way to demonstrate real cognitive errors.
The book belongs to popular science literature about the brain, attention, and the psychology of perception. The material is presented through understandable examples of stage magic, so complex processes do not remain an abstract theory. As a result, reading provides not only an understanding of illusions but also a clearer understanding of how a person perceives the environment.
Author: Хорди Ками, Луис Мартинес
Printhouse: Al'pina Pablisher
Age restrictions: 16+
Year of publication: 2026
ISBN: 9785002235377
Number of pages: 320
Size: 220х150х20 mm
Cover type: hard
Weight: 475 g
ID: 1749581
In stock
€ 14.19
Will be delivered to United States on :
Unfortunately, we are currently unable to deliver orders to your region.
In stock
€ 14.19
Will be delivered to United States on :
Unfortunately, we are currently unable to deliver orders to your region.