The Dogs of Actaeon. Magical Origins of Public Relations (PR) and Modern Media

In this groundbreaking study, Colombian writer Mauricio Losa presents an intriguing theory: he suggests that psychology and modern media arose from the magical arts of the Renaissance, and it is there that we must search for what Ioan Culianu called the "prototype of impersonal mass media systems" and the mechanisms of "brainwashing" that control mass consciousness. In the book "The Dogs of Actaeon," the author expands upon Culianu's thesis and proves that the modern era, ostensibly secular, continues to be deeply influenced by pre-modern ways of thinking. The reader will embark on a journey from the magic of the Renaissance through 18th-century medicine and 19th-century psychology to 20th-century propaganda and media warfare, and will see what connects such prominent figures of the Renaissance as Marsilio Ficino and Giordano Bruno with modern thinkers, including Sigmund Freud, Wilhelm Reich, and Guy Debord.