Teaching Yoga: The Art and Business

Bring your passion, share your experience, build your success

Thousands of yoga enthusiasts graduate from instructor training courses every year, hoping to become professionals, but most training programs do not address the financial aspects of teaching yoga at all and do not teach graduates any entrepreneurial skills and nuances of running a business that are necessary for achieving commercial success.

This useful and inspiring book, even after the first edition, guides both beginners and established teachers towards achieving their boldest career goals. The new edition of this authoritative resource for yoga professionals includes many updates taking into account the development of technology and other current realities. It will help you:

— build a steady student base;

— plan dynamic classes, including digital content;

— optimize your own practice and develop a signature style;

— achieve financial stability;

— maintain a marketing plan and develop a unique brand;

— effectively use social media;

— inspire even more people to practice yoga in our troubled times.