Fundamentals of Marketing (set of 2 books)

The set consists of two copies of the book "Fundamentals of Marketing" 5th European edition. In the book by Kotler, Armstrong, Wong, and Saunders, Fundamentals of Marketing, 5th European edition, the authors consider key concepts of marketing in light of new perspectives. Reflecting the latest trends of our changing world, the authors pay great attention to balanced marketing that takes into account the needs of consumers and the long-term commercial interests of companies.