The Psychology of the Crowd

A reference book for politicians, ideologues, and marketers of the past and present century, laying the foundation of social psychology. Back in 1895, Gustav Le Bon precisely revealed the mechanisms of the "soul of the crowd": in a group, critical thinking disappears, giving way to instincts, blind suggestibility, and emotional contagion.
This book provides the reader with a powerful toolkit for intellectual self-defense. The author systematically analyzes how mass myths are born, why reason is helpless against striking formulas, and what techniques leaders use to turn scattered individuals into a controlled force.

AFTER READING YOU:
• will be able to recognize signs of the "collective unconscious" in politics, social movements, and mass culture;
• will understand how the mechanisms of power manipulation over the crowd work;
• will learn to distinguish rational arguments from emotional slogans;
• will develop resilience to herd impulses and maintain autonomy of thought in any environment.