Today, it is hard to imagine the global market of household radio electronics without Sony's products. The author, one of the founders of Sony Corporation, talks about the history of the company, the development of the Walkman player, the Betamax...
VCR, the compact disc, and other unique inventions. The book provides a detailed account of the relationships between big business and the government, trade unions, competitors, the characteristic features of Japanese management, particularly the perception of the corporation as a family, etc. In post-war Japan, almost everything, even management approaches, Morita had to create from scratch, forming a new entrepreneurial culture and traditions.
Today, it is hard to imagine the global market of household radio electronics without Sony's products. The author, one of the founders of Sony Corporation, talks about the history of the company, the development of the Walkman player, the Betamax VCR, the compact disc, and other unique inventions. The book provides a detailed account of the relationships between big business and the government, trade unions, competitors, the characteristic features of Japanese management, particularly the perception of the corporation as a family, etc. In post-war Japan, almost everything, even management approaches, Morita had to create from scratch, forming a new entrepreneurial culture and traditions.
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€ 17.29
Will be delivered to United States on 10 March (Tu):
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€ 38.94
In stock
€ 17.29
Will be delivered to United States on 10 March (Tu):
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