Storytelling in Design: How to Create Vivid Stories

This is a practical guide to using storytelling in the design of digital products. Designer and user experience specialist Anna Dahlström shows how techniques from film and literature help create projects that grab attention, maintain interest, and encourage action. The book is intended for designers, programmers, project managers, and anyone involved in creating digital products. Storytelling is not just about text. It is a way to build effective interactions with users.