Don't Let Yourself Be Deceived! A Guide for the Reasonable Buyer in Comics

Why do we want to buy the tenth toy when there's already a whole mountain of them at home? Why do we choose something just because it's "in trend"? Why is there a new smartphone model every year? And is... it really true that discounts are always advantageous?

Along with the characters in this fun and colorful comic, readers will learn what tricks advertising uses to persuade us to make purchases. A valuable item for only 1 ruble, products for "boys" and "girls", three for the price of one, "eco" and "bio" — the book exposes not only these but many other tricks of marketers. Simple explanations, real-life stories, and helpful tips will help you become a true super buyer — one who makes their own decisions and doesn't let themselves be deceived!