What is your business about? How to create a company brand that will outshine competitors and hire the best

• Step-by-step guide to creating a strong corporate brand
• How to define the key value of a business and communicate it to clients and employees
• Practical tools and proven methodologies from a branding expert

Practical guide to creating a strong corporate brand for entrepreneurs and leaders. The book is written by Andrey Gornov, the founder of Getbrand, based on his over 20 years of experience in the branding field.

This edition includes specific steps and tools for building a company brand. The author emphasizes that a brand is not just a logo or a mission, but an entire business philosophy that helps stand out among competitors and attract clients.

Andrey Gornov explains why it is important to understand the true problems and aspirations of clients. He teaches readers how to identify and communicate the real value of their product or service to the client, how to formulate the role of the brand, and choose the appropriate archetype. The author offers a step-by-step instruction for creating a brand, including the development of visual elements and system documents (brand book, HR book, product book, communication book).

The book is filled with practical tasks and real examples from the experience of Russian businesses. The goal of the book is to help readers create a strong brand that will allow them to stand out in the market and attract clients.

Why read?
• Create a strong corporate brand that will distinguish you from competitors and attract clients.
• Learn to identify the true problems and aspirations of clients to offer them a truly valuable product or service.
• Avoid typical mistakes in building a brand that can lead to loss of clients and profits.

Features:
• Practical tasks and tools that can be immediately applied to your business.
• Real examples from practice, case studies of companies, and a detailed process of creating a brand from start to finish.
• The author explains complex branding concepts in simple words, as if sharing experiences with a colleague or friend.

For whom?

For entrepreneurs and company leaders who strive to create a strong corporate brand and stand out among competitors. It will also be useful for marketers, brand managers, and HR specialists.