Marketing

Marketing — is not just advertising. It is the art of influencing people.

In the book «Marketing», real stories are gathered from those who made their companies recognizable, who were able to reach out to customers and create iconic brands, gain audiences and make sure people talk about them. If you are in business, work in marketing, or just want to understand how to manage people's attention, — this book will help you become a master and promote anything. You will learn how to create memorable advertising campaigns, understand why some brands stay in memory while others disappear, grasp what mistakes kill marketing and how to avoid them.

You will learn how, using just one unusual phrase, you can attract crowds of customers, why large corporations are willing to pay millions for the right product packaging, and how small marketing changes can lead to global sales growth.

This book is for you if you want your business to be talked about, remembered, and loved.