Write More. A Workbook for Those Who Think Their Texts Are Still Not Good Enough

To write well, you need to practice. The ability to create brilliant texts is just as much a skill as playing the guitar or jogging. On the one hand, it's important to be aware of the key principles of copywriting, and on the other hand, to apply them regularly. This is exactly what Nastya Semikhatskikh based her comprehensive copywriting training system on. Each of her theses is accompanied by exercises that allow you to enhance your “writing muscle,” training it like in a well-equipped gym, honing your text mastery. This book will teach you: - to write clearly and persuasively, without templates and unnecessary fluff; - to correct stylistic errors, making the text strong and grammatically correct; - to manage the reader's attention; - to use basic storytelling tools. REVIEW: “If this book had been in my hands a few years ago, my journey as a blogger would have been much less painful! Following the literally step-by-step advice in the book — easily paving the way from tangled scraps of information and clumps of text to a wonderful story, where all that's left is to hit 'publish.' An ideal manual, I swear by rotten kimchi! For everyone who is starting to write, who is already quite tired of writing, and those who ‘this is their right to mess up’ — for all of us. Definitely.” — Elena Serdyukova, master of Korean cuisine and blogger