Design for a Better World. A New Philosophy for Modern Designers

We live in a world created by people. It is filled with artificial objects, — from our homes and clothing to tools and books. Since we all engage in design to some extent, each of us is a designer, and the task of changing the world is entrusted to all of us. Change always begins with a person. Donald Arthur Norman – former vice president of Apple, advocate of user-centered design, and one of the most influential designers in the world! Donald believes that modern design is misperceived by consumers, and he offers a new approach to its understanding. From the book, you will learn: • How human-centered design differs from humanity-focused design; • The main principles of design for a new world; • Why human behavior is the most important factor in changing the approach to design; • The significance of the impact of design on the environment. The book is suitable for both beginner and professional designers, as well as for the average reader interested in the new philosophy of design.