Archetypes in Scandinavian Myths

Psychologists, philologists, folklorists, marketers, sociologists, and all those who want to better understand themselves and their strengths turn to archetypes. Archetypes in myths help to view the world through the lens of the experiences of many generations of our ancestors,... unshackled from the frantic race for technology, trends, wealth, and other values imposed by consumer society. Maria Kashina-Kaskovich, a brand communication designer, sociolinguist, and marketer, leads the reader into the amazing mysterious world of Scandinavian myths, which remain one of the most popular traditional epics around the world. Relying on the tales of the Elder and Younger Eddas and the classical model of the 12 archetypes by Carol Pearson, a leading scholar in the field of archetypal studies, Maria creates her own system for finding the unique 'Self' and building a personal brand. How do the archetypes of Odin-the-Wise, Thor-the-Warrior, Loki-the-Realist, and other Scandinavian gods manifest in contemporary personalities? How can one understand their life myth and learn to change it? The book will help find a new path for the development of your deep 'Self' and overcome the crisis of self-identification.