The Invisible Elephant. How Not to Fall into Mental Traps

The book discusses why people do not recognize the full seriousness of the global warming problem. The author describes the peculiarities of human thinking and various cognitive traps that cause environmental issues to become blurred and escape our perception. In the end, the author describes the so-called "nudge theory" — a strategy of gentle influence on human behavior that nudges individuals toward making the right decisions while still leaving the freedom of choice.