The Invisible Elephant. How Not to Fall into Mental Traps
The book discusses why people do not recognize the full seriousness of the global warming problem. The author describes the peculiarities of human thinking and various cognitive traps that cause environmental issues to become blurred and escape our perception. In...
the end, the author describes the so-called "nudge theory" — a strategy of gentle influence on human behavior that nudges individuals toward making the right decisions while still leaving the freedom of choice.
The book discusses why people do not recognize the full seriousness of the global warming problem. The author describes the peculiarities of human thinking and various cognitive traps that cause environmental issues to become blurred and escape our perception. In the end, the author describes the so-called "nudge theory" — a strategy of gentle influence on human behavior that nudges individuals toward making the right decisions while still leaving the freedom of choice.
Be the first to know about our current discounts, offers and new products!
Check icon
You have added to your basket
Check icon
You have added to favourites
Sold out
The item is currently out of stock.
In stock
Available in warehouse. You will receive the exact delivery date from the operator after the order confirmation.
To order
The product is delivered directly from the publisher. The order processing time is up to 14 days, you will receive the exact delivery date from the operator after the order confirmation.