Marketing. Practical Experience

Do not tell people how good your product is. Tell them how your product will improve their lives. 

Marketing is really simple. Its task is only to find buyers and convince them to buy your product or service. 

What is needed for this? First, you need to determine what the client actually wants, what competitors are offering in the market, and how your product or service will reach the buyers. 

Then it is necessary to set the price and find suitable advertising means. 

Marketing is the task of the entire enterprise as a whole and each employee individually. 

In the book, Bodo Schaefer shares his rich experience with the reader. All this experience is condensed into concise advice and rules that you can apply easily in practice.

   • 7 laws of marketing

   • USP: three letters that determine your success

   • 31 marketing mistakes common to almost every entrepreneur

   • 17 rules of effective advertising

   • 7 steps to the first advertisement

   • Performance control for beginners

   • Marketing ideas and tips that cost nothing