Analysis of Competitors' Activity. Textbook for Higher Education Institutions

The textbook presents the most in-demand analytical technologies and tools for analyzing the competitive environment of a company, assessing market capacity and sales volumes of competitors, calculating and researching the dynamics of market shares and prices of competitors, conducting benchmarking, and implementing the "mystery shopper" technology.
The analytical tools are designed for preparing business plans, projects, and programs aimed at enhancing the competitiveness of the company.
The publication is recommended as a textbook for students in the fields of "Management" and "Economics" (bachelor's degree), and will also be useful for practicing marketers wishing to master a crucial element of marketing analytics.

5 reasons to buy this book:

1. The publication is recommended as a textbook by the Academic Council of GUU.

2. The author is Gennady Lazarevich Azoyev, Doctor of Economics, professor, and director of the Marketing Institute at GUU.

3. The material of the book is based on information from consumers who vote with their money.

4. The book is based on the results of hundreds of marketing projects implemented in Russian and foreign companies.

5. It contains the most in-demand practical technologies and tools for analyzing the competitive environment.