The font is a modern handwriting that gives character and visual expressiveness to written communication. The authors of this book explore the font for the first time as a means of conveying emotions, concepts, and ideas. They have analyzed an impressive array of fonts representing various styles and genres, categorizing them according to specific properties, emotions, and moods. The publication is filled with hundreds of typefaces and lettering samples in their natural habitat—on posters, bills, signs, labels, and covers. The inscriptions on them radiate joy, soothe, or, conversely, get on your nerves, shout, persuade, command, seduce, and sell. Today, more than ever, designers, typesetters, and decorators have access to a vast selection of both classic and extravagant fonts. In this delightful variety, the book "The Font Speaks" is an invaluable source of inspiration and an indispensable reference for all who create text messages.
