The Marketing Hack. The Science of Why We Buy

The Marketing Hack. The Science of Why We Buy

Phil Barden is a renowned marketer with over 25 years of experience, including senior executive positions at Unilever, Diageo, T-Mobile, and other large companies.
Today, he is one of the few experts who has a deep understanding of behavioral psychology and... simultaneously possesses rich practical experience.
In his book, Phil shares insights about the connection between the psychology of choice and marketing, and explains why people buy what they buy. His conclusions are based on the research of social psychologist Daniel Kahneman in the field of brain function, whose contributions to science have been recognized with a Nobel Prize.

Author: Фил Барден

Printhouse: Mann, Ivanov i Ferber

Series: The Main Books on Marketing

Age restrictions: 16+

Year of publication: 2024

ISBN: 9785002145126

Number of pages: 368

Size: 240х164х26 mm

Cover type: hard

Weight: 830 g

ID: 1681766

Phil Barden is a renowned marketer with over 25 years of experience, including senior executive positions at Unilever, Diageo, T-Mobile, and other large companies.
Today, he is one of the few experts who has a deep understanding of behavioral psychology and simultaneously possesses rich practical experience.
In his book, Phil shares insights about the connection between the psychology of choice and marketing, and explains why people buy what they buy. His conclusions are based on the research of social psychologist Daniel Kahneman in the field of brain function, whose contributions to science have been recognized with a Nobel Prize.

€ 27.89

In stock

€ 27.89

Delivery methods

Choose the appropriate delivery method

Pick up yourself from the shop

0.00 €

Courier delivery

This is an estimated delivery time. You will get the exact date from the operator after confirming your order.

Bestsellers

See all

The Marketing Hack. The Science of Why We Buy

Bestsellers

Publishers "Mann, Ivanov i Ferber" recommends

Sign up for our news!