Design thinking for innovation. Future competencies in product and service development

Drawing on numerous studies, the authors show that the transformative potential of design thinking can have a variety of positive impacts. The publication introduces the role of design thinking as a vital social technology and argues for the importance of understanding the difference between taking action in design and experiencing a change in mindset and skill set.
Each chapter begins by describing a specific shift in mindset when applying design thinking tools. The scientific basis of these changes is examined, and it is also shown why they are accomplished with such difficulty and what reward we receive when they occur.
The authors offer their perspective on how to create meaningful experiences at every stage of design thinking development, whether for an individual, a team, or an organization. It also describes how thinking should change and what competencies can be achieved at each stage of development.
You'll learn how different personality types master the transformation process and how to take full advantage of team diversity.