No one will ever return 2007. The Story of the First Alternative

Sergey Hobbit — former VJ of the iconic A-One television channel, and now the host of Radio Maximum, knows firsthand about the hot years of Russian alternative music. Using the insights of underground life in the 2000s, he shared how everything really happened. And, of course, he answered the question: why did the First Alternative cease to exist and why will no one ever return to 2007? How were the working days of a music television channel arranged and what does whiskey have to do with it? Who and how brought such international titans as Linkin Park, Marilyn Manson, and My Chemical Romance to Russia? Why did the rotation suddenly switch to hip-hop and how did we survive all this trash madness? This book is for those whose motto was the song "Junk", whose September hasn't burned out yet, and for those whose blazer turned from a fiery liquid into an attribute of office attire.