BTS: A Deep Dive into the World of Idols

In the early 21st century, the world discovered many K-pop performers, but none have achieved the success of BTS. This group has become a true phenomenon, and each day interest in their work not only does not fade but only... grows. What is the uniqueness of BTS? What is the secret of their popularity and the boundless love from fans who call themselves ARMY? In his book, Kim Yonde, a South Korean music critic, attempted to answer these and other questions arising in connection with the BTS phenomenon. To do this, he made a detailed overview of the group’s discography, studied the history of the origin of the K-pop genre, interviewed people who worked with BTS, and tried to explain how such a fandom developed around the group. Kim Yonde pays special attention to the musical component, as it is in the music that BTS reflects the spirit and philosophy of the group, its sincerity and energy. A bestseller in a new format will provide a new perspective on the work of BTS and their path in the music industry.