75 Rules of Influence of Great People

What does it mean to "wear the opponent's jacket" and how did this technique help Anwar Sadat achieve the long-awaited peace between Israel and Egypt? What techniques helped Estée Lauder conquer the European market and create a world-renowned brand of perfumes... and cosmetics?How did Sergey Witte defend the interests of the defeated Russia in negotiations with Japan and free the northern part of the occupied island of Sakhalin? These and other secrets of influence are revealed in the book by Igor Ryzov – a leading expert in negotiations, author of bestsellers "Psychotricks", "Kremlin Negotiation School", "Negotiating with Monsters", "Stop Calling Me", "Sales Monsters". The author analyzes one by one the main principles of successful communication used by Alexander I, J.K. Rowling, Nelson Mandela, and other great negotiators who changed the course of history.  By following the described rules, you will learn not only how to find an approach to any opponent but also how to: • achieve your goals even in a weakened position;• correctly use the opponent's needs to achieve your objectives; • win by losing; • avoid falling for provocations and anticipate the actions of the provocateur.