The Four Horsemen of the Information Apocalypse. A Brief Guide to Managing a Politician's Reputation in the New Information Reality

Whoever wants to go further must be in trend. Must be able to understand new technologies, new channels of information, new ethics. Only in this way can one stay afloat, gain trust, and attract supporters. This book will be a brief introduction to the world of new ethics and information reality, explaining image creation and working with information flows. You will learn what clip thinking is, how it can work against you, and how to turn it to your advantage.