Engage in 100 Words

"Engage in 100 Words" is a true gift for people who are obsessed with books and love words. It is a find for writers, bloggers, marketers - all those who deal with texts. Louise Wilder worked as a copywriter for... twenty-five years at the British publishing house Penguin Books. During this time, she estimated that she wrote about five thousand blurbs (advertising texts for book covers). In her sparkling research, she shares the secrets of their creation and tells how to express a thought in just a few words, and most importantly - how to make it so that the reader, having glanced at the book once, does not want to let it out of their hands. She also investigates quarrels among authors, uncovers writing tricks, discusses novel titles, and teaches how to overcome the difficulties of reading classic literature.