On Television. Articles and Essays 1956-2015

«On Television» — a complete collection of articles and essays published in periodical and book editions from 1956 to 2015, dedicated to television — its sign system and aesthetics, forms of communication and the technologies used, about «strategies of persuasion» and ways of critical protection against them. Tracing the path of television from the first live broadcasts of the 1950s to the reality shows of the 2010s, the author reflects on its role in shaping the cultural and social environment, what it could have been if it had directed its powerful energy to serve society.