The main character of the novel, a representative of generation "P", starts with trading at a kiosk, then masters intellectual side jobs in advertising and marketing, works on the "Russian idea", and eventually becomes... the earthly husband of the goddess...
Ishtar. The charm of Pelevin's novel is that everyone perceives it in their own way: it is both deep esotericism, and brilliant mockery of advertising, and a political pamphlet, and philosophical science fiction, and a textbook on advertising and marketing. And also - it is a secret guide to managing the Russian Federation.
The main character of the novel, a representative of generation "P", starts with trading at a kiosk, then masters intellectual side jobs in advertising and marketing, works on the "Russian idea", and eventually becomes... the earthly husband of the goddess Ishtar. The charm of Pelevin's novel is that everyone perceives it in their own way: it is both deep esotericism, and brilliant mockery of advertising, and a political pamphlet, and philosophical science fiction, and a textbook on advertising and marketing. And also - it is a secret guide to managing the Russian Federation.
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